Zhenmei
Time-Honored BrandZhenmei · Guangdong · Founded
Zhenmei, a Guangdong-based food brand, is renowned for its traditional craftsmanship and authentic flavors, embodying the culinary heritage of Lingnan. From cured sausages to delicate pastries, each product reflects a century-old legacy of quality and taste, cherished by locals and overseas Chinese alike.
Brand Story
Originating in Guangdong, the Zhenmei brand traces its roots to the late Qing Dynasty and early Republic of China (circa 1900s), when the region thrived on commerce and diverse culinary influences. The founder (name pending verification) established a workshop in Xiguan, Guangzhou, specializing in traditional pastries and cured meats. Through meticulous ingredient selection and artisanal techniques, the brand earned a loyal following. During the Republic era (1912-1949), Zhenmei products traveled with Cantonese merchants to Southeast Asia, becoming a nostalgic taste of home for overseas Chinese. After 1949, the brand merged into a local food factory, preserving traditional recipes while adopting modern production standards. Since the reform and opening-up, Zhenmei has innovated by blending Cantonese dessert traditions with Western baking, creating novel treats. Zhenmei is not just a flavor; it encapsulates the Cantonese philosophy of 'eating in Guangzhou' and reflects the region's commercial and migratory history.
“True taste passed down, beauty in the heart.”
Signature Products
Made from pork hind leg, seasoned with secret soy sauce and wine, air-dried to perfection. Balanced sweet-savory taste with a mix of lean and fat. (30-80 RMB/jin)
A classic Cantonese tea snack made with flour, peanuts, and sesame. Crispy outside, soft inside, with a delightful sweet-savory flavor. (20-50 RMB/box)
Finely ground southern apricot kernels, melt-in-your-mouth texture with a subtle almond aroma. Traditionally hand-pressed with clear patterns. (25-60 RMB/box)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Zhenmei's craftsmanship embodies the essence of Cantonese cured meats and pastries, emphasizing natural air-drying, wood-fire baking, and meticulous attention to season and humidity. The cured sausages follow the classic 'three parts fat, seven parts lean' ratio, while pastries boast 'thin crust, rich filling,' respecting the natural flavors of ingredients. The brand culture merges the everyday life of Lingnan with the sentiments of overseas Chinese, serving as a living practice of Cantonese culinary intangible heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhenmei founded?
Zhenmei was founded in null, originating in Guangdong, Guangdong, primarily in the Food & Beverage field.
What is the signature product of Zhenmei?
Its signature product is Zhenmei Cured Sausage. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: