Zhenxingxiang
Time-Honored BrandZhenxingxiang · Zhejiang · Founded
Zhenxingxiang, a time-honored textile and apparel brand from Zhejiang, carries forward Chinese clothing culture with exquisite craftsmanship and a legacy of silk weaving.
Brand Story
Founded in Zhejiang, Zhenxingxiang traces its origins to a handloom workshop in the late Qing Dynasty and early Republic of China era. The founder, surnamed Shen, specialized in silk weaving. During the Republican period, the brand was officially established, focusing on silk garments renowned for their fine materials and meticulous workmanship, favored by the elite. After 1949, Zhenxingxiang blended traditional techniques with modern design, expanding its reach both domestically and internationally. Today, it stands as a guardian of Zhejiang's silk heritage, each piece reflecting the elegance of Jiangnan water towns and the grace of Chinese attire.
Signature Products
Made from premium mulberry silk, featuring handcrafted frog buttons and a tailored fit, showcasing the elegance of Eastern women. (2000-8000 RMB)
Smooth texture, elegant patterns, suitable for all seasons, an ideal gift. (300-1000 RMB)
Crafted with Suzhou embroidery, exquisite patterns, both practical and collectible. (100-300 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Zhenxingxiang upholds traditional silk weaving and embroidery techniques, insisting on handmade production and attention to detail. Its craftsmanship merges the delicacy of Jiangnan with the dignity of Chinese clothing, embodying the essence of Eastern aesthetics. The brand actively participates in intangible cultural heritage protection, dedicated to preserving and promoting traditional Chinese apparel culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhenxingxiang founded?
Zhenxingxiang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Textile & Apparel field.
What is the signature product of Zhenxingxiang?
Its signature product is Silk Cheongsam. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: