Zhi Zhong He
Time-Honored BrandZhi Zhong He · Zhejiang · Founded
Zhi Zhong He, a time-honored brand from Zhejiang, China, is renowned for its traditional brewing techniques and profound cultural heritage. With a history dating back to the Qing Dynasty, it embodies the philosophy of harmony and balance, offering authentic products that reflect the essence of Jiangnan culinary culture.
Brand Story
Originating in Zhejiang, the Zhi Zhong He brand traces its roots to the Qing Dynasty. During the reign of Emperor Qianlong (1736-1795), Zhu Yangmao, an Anhui merchant, founded the brand in Yanzhou Prefecture (now Jiande City), drawing its name from the Confucian classic 'The Doctrine of the Mean': 'When harmony and balance are achieved, heaven and earth are in their proper positions, and all things are nurtured.' The brand started with winemaking and later expanded to include soy sauce and pastries. Known for rigorous ingredient selection and unique brewing methods, Zhi Zhong He gained popularity across the Jiangnan region. During the Republic era (1912-1949), it won awards at the Nanyang Industrial Exposition, boosting its reputation. After 1949, the brand underwent public-private partnership and later transformed into a modern enterprise, preserving its traditional craftsmanship. Today, Zhi Zhong He stands as a representative of Zhejiang's culinary culture, embodying the fusion of Chinese commercial heritage and Confucian philosophy.
“When harmony prevails, heaven and earth are in order, and all things flourish.”
Signature Products
A traditional health wine infused with Wujiapi and other medicinal herbs, known for its mellow body and effects of dispelling wind and dampness. A representative of traditional tonic wines. (50-200 RMB)
Brewed using traditional methods, this soy sauce features a reddish-brown color and rich aroma, an essential seasoning for Jiangnan cuisine. (20-80 RMB)
Including osmanthus cakes and sesame crisps, these pastries are made with carefully selected ingredients, offering a soft and flaky texture that carries the memory of Jiangnan tea-time snacks. (30-100 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Zhi Zhong He's brewing techniques follow ancient methods, emphasizing the harmony of seasons and ingredients, reflecting the philosophy of 'zhong he' (balance and harmony). Its Wujiapi wine, with a unique formula incorporating traditional Chinese medicinal herbs, represents the wisdom of traditional health preservation. The brand's commitment to handmade production preserves the dietary culture of the Jiangnan region, making it a valuable subject for studying local commercial history and folk customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhi Zhong He founded?
Zhi Zhong He was founded in null, originating in Zhejiang, Zhejiang, primarily in the Other field.
What is the signature product of Zhi Zhong He?
Its signature product is Zhi Zhong He Wujiapi Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: