China International Travel Service (CITS)
Time-Honored BrandChina International Travel Service (CITS) · Beijing · Founded 1954
As a leading brand in China's tourism industry, China International Travel Service (CITS) has been renowned for its professionalism and integrity for decades. Established in 1954, it pioneered modern travel services in China and continues to set industry standards, offering exceptional travel experiences that showcase China's rich culture and hospitality.
Brand Story
Founded in 1954, China International Travel Service (CITS), formally known as China International Travel Service Head Office Co., Ltd., was established in Beijing with the approval of the State Council during the early years of the People's Republic of China. Initially under the foreign affairs department, it primarily served foreign guests, marking the beginning of modern tourism in China. Under the leadership of its first general manager, Yang Gongsu, and other pioneers, CITS built a nationwide service network and cultivated a large number of professionals, laying the foundation for China's tourism industry. After the reform and opening-up, CITS transitioned to serve the public, introducing inbound, domestic, and outbound travel services, and became an industry benchmark. Its brand culture blends national mission with market spirit, witnessing China's journey from 'foreign affairs reception' to a 'tourism powerhouse'. As a unique service-oriented time-honored brand, CITS embodies the evolution of China's tourism sector.
“[待核]”
Signature Products
Customized itineraries for international visitors, offering in-depth experiences of China's history and culture. (RMB 5,000-30,000 per person)
High-quality tours to popular destinations with full-service support and professional guides. (RMB 2,000-8,000 per person)
Personalized itineraries designed to meet high-end travel needs. (RMB 8,000-50,000 per person)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
As the first travel agency in the People's Republic of China, CITS pioneered modern travel service standards, with its reception procedures and tour guide norms becoming industry models. The brand carries the historical mission of 'people-to-people diplomacy', playing a unique role in promoting international cultural exchange and reflecting the Chinese tradition of inclusiveness and hospitality.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was China International Travel Service (CITS) founded?
China International Travel Service (CITS) was founded in 1954, originating in Beijing, Beijing, primarily in the Other field.
What is the signature product of China International Travel Service (CITS)?
Its signature product is Classic Inbound Tours. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: