Zhonghua Pai
Time-Honored BrandZhonghua Pai · Beijing · Founded
Zhonghua Pai Baijiu is a renowned traditional liquor from Beijing, celebrated for its unique brewing techniques and mellow flavor. As a carrier of Beijing's culinary culture, it embodies the city's rich heritage and bold yet refined character.
Brand Story
Zhonghua Pai Baijiu traces its origins to Beijing, with a history dating back to the Ming and Qing dynasties (1368-1911). As the capital, Beijing boasted a thriving brewing industry, with numerous workshops serving both the imperial court and the public. During the Qing dynasty (1644-1911), several distilleries adopted traditional solid-state fermentation to produce sorghum liquor. In the Republican era (1912-1949), the industry expanded, and some workshops merged for larger-scale production. After the founding of the People's Republic in 1949, Beijing's distilleries consolidated resources, and in the 1950s, the 'Zhonghua Pai' brand was officially launched, symbolizing national pride. Crafted from premium sorghum and wheat, the liquor undergoes fermentation in aged pits, slow distillation, and prolonged aging, resulting in a clear, aromatic spirit with a sweet, lingering finish. It has become a symbol of Beijing's culinary culture and is listed as a municipal intangible cultural heritage.
“Zhonghua Fine Liquor, Beijing Heritage in Every Sip”
Signature Products
A classic Beijing-style Erguotou, pure and crisp with a bold kick, ideal for daily consumption. (50-100 RMB per bottle)
Selected aged liquor with a mellow body and harmonious aroma, perfect for banquets and gifts. (150-300 RMB per bottle)
Limited vintage aged for years, soft and smooth, with collectible value. (500-1000 RMB per bottle)
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Zhonghua Pai Baijiu follows the traditional Beijing-style solid-state fermentation, notably the 'Lao Wu Zeng' technique. Using sorghum and wheat, it undergoes crushing, steaming, fermentation, and distillation in century-old pits, fostering a unique microbial environment. The spirit is characterized by its clarity, fragrance, purity, and smoothness, blending the boldness of northern liquors with finesse. It reflects the Beijing character of being both hearty and refined.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhonghua Pai founded?
Zhonghua Pai was founded in null, originating in Beijing, Beijing, primarily in the Liquor & Spirits field.
What is the signature product of Zhonghua Pai?
Its signature product is Zhonghua Pai Special Erguotou. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: