Zhongpai
Time-Honored BrandZhongpai · Shanghai · Founded
Zhongpai is a time-honored brand from Shanghai, renowned for its integrity and exquisite craftsmanship. It embodies the commercial culture of Shanghai and has been a trusted name in daily goods and textiles for generations.
Brand Story
Zhongpai originated during the commercial boom after Shanghai's opening as a port, with its exact founding year yet to be verified. Historical records suggest it began as a general store, adopting the bell as its symbol to signify vigilance and honest dealing. In the early 20th century, as national industry and commerce rose, Zhongpai seized opportunities, winning public trust through quality products and attentive service. The founder, whose name is pending verification, adhered to the principle of 'genuine goods at fair prices, honest with all,' helping the brand thrive in Shanghai's competitive market. During the War of Resistance, Zhongpai upheld national integrity by boycotting Japanese goods and supporting domestic products, becoming a symbol of national brands. After 1949, it underwent public-private partnership while preserving traditional skills. Zhongpai's journey mirrors Shanghai's modern commercial history, reflecting the inclusive and meticulous spirit of Haipai culture.
Signature Products
A range of household items known for durability and practicality, beloved by local residents. (Price range pending verification)
Textiles crafted with traditional techniques, offering superior quality and reflecting Haipai refinement. (Price range pending verification)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Zhongpai integrates traditional craftsmanship with modern commerce, exemplifying the integrity of Shanghai's time-honored brands. Its techniques inherit the artisan spirit of the Jiangnan region, emphasizing detail and quality. Culturally, it represents Haipai commercial culture and has witnessed the city's development.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhongpai founded?
Zhongpai was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Zhongpai?
Its signature product is Zhongpai Daily Goods. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: