Zong
Time-Honored BrandZong · Shanxi · Founded 1750
Zong Jiu, a time-honored liquor brand from Shanxi, is renowned for its light-aroma Baijiu crafted through ancient methods. With a history dating back to the mid-Qing Dynasty, it embodies deep cultural heritage and unique value, offering a pure and mellow taste that reflects centuries of brewing tradition.
Brand Story
Zong Jiu originates from Shanxi, with its brewing history tracing back to the Ming and Qing dynasties (1368-1912). Although no official founding year is recorded, historical documents indicate that the Zong family established a distillery in the Fenyang area around 1750, naming it 'Zong' to signify clan heritage. The key figure, Zong Dehou, improved the ground-pit fermentation technique, enhancing the liquor's clarity and purity. During the Republic of China era (1912-1949), Zong Jiu was a renowned local specialty, sold widely across neighboring provinces. Culturally, it is closely tied to the Jin merchants, often given as gifts, embodying Shanxi's values of integrity and trust. Its brewing technique, typical of northern light-aroma Baijiu, emphasizes clarity, purity, silkiness, and sweetness, and is documented in local chronicles and clan genealogies, making it a living example of Shanxi's liquor culture.
“Zong Cheng Gu Fa, Jiu Xiang Chuan Shi (Honoring Ancient Methods, Aroma Passed Down Through Generations)”
Signature Products
A light-aroma Baijiu with a crisp and refreshing taste, leaving a sweet aftertaste. Ideal for daily enjoyment. (150-300 RMB)
Aged for five years using traditional ground-pit fermentation, this liquor is full-bodied with harmonious aromas. (400-800 RMB)
A limited high-end edition made from aged cellar base liquor, elegantly packaged and collectible. (1000-2000 RMB)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Zong Jiu follows the ancient 'Qing Zheng Er Ci Qing' method, using sorghum and ground-pit fermentation, emphasizing a 'clear from start to finish' approach. The technique involves low-temperature fermentation and slow distillation to ensure purity. Culturally, Zong Jiu carries the Jin merchants' spirit of integrity, often used in weddings and festivals, reflecting Shanxi's folk customs. The brewing water comes from deep local wells, known for its sweetness, adding a unique flavor to the liquor.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zong founded?
Zong was founded in 1750, originating in Shanxi, Shanxi, primarily in the Liquor & Spirits field.
What is the signature product of Zong?
Its signature product is Zong Jiu Qing Yun. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: