Zui Xiang Yuan
Time-Honored BrandZui Xiang Yuan · Guangdong · Founded
A century-old Cantonese food brand from Guangdong, renowned for its almond biscuits and traditional pastry-making techniques.
Brand Story
Founded in the late Qing Dynasty and early Republic of China era, Zui Xiang Yuan traces its origins to 1918 when Xiao Liwen, a native of Xiangshan (now Zhongshan), Guangdong, opened a pastry shop in Macau. Later relocating to Shiqi, he began crafting almond biscuits using traditional handwork and premium ingredients. The biscuits' crispy texture and rich almond flavor quickly won over customers across Guangdong, Hong Kong, and Macau. The brand name, meaning 'fragrance lingers in the mouth,' reflects a pursuit of culinary excellence. Over a century, Zui Xiang Yuan has upheld ancient methods and integrated Lingnan food culture, becoming a representative of Cantonese pastries and a nostalgic symbol for overseas Chinese.
“咀香园，百年饼香传万家[待核]”
Signature Products
Classic product made with southern almonds, crispy and fragrant. (20-60 RMB/box)
Savory-sweet with a traditional Cantonese flavor, filled with candied pork fat and olive kernels. (15-40 RMB/pack)
Crispy pastry with soft filling of winter melon paste, sweet but not cloying. (10-30 RMB/box)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
The craft of Zui Xiang Yuan's almond biscuits embodies Lingnan culinary culture, with hand-rolling and charcoal-baking processes showcasing the essence of traditional pastry-making. The brand honors natural ingredients and a century-old recipe, serving as a living heritage of Cantonese biscuit culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zui Xiang Yuan founded?
Zui Xiang Yuan was founded in null, originating in Guangdong, Guangdong, primarily in the Food & Beverage field.
What is the signature product of Zui Xiang Yuan?
Its signature product is Almond Biscuits. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: