Bishan Pai
Time-Honored BrandBishan Pai · Hubei · Founded
Bishan Pai is a Hubei liquor brand rooted in the rich Jingchu culture, with a deep historical heritage. Its name derives from Li Bai's poem, symbolizing poetic and pastoral elegance. The brand is currently awaiting official recognition, yet its brewing tradition dates back to the Ming and Qing dynasties.
Brand Story
Bishan Pai originates from Hubei, named after Li Bai's poem 'Ask me why I dwell in the green mountains; I smile without reply, my heart at ease.' This name embodies the poetic and scenic spirit of the brand. Although the exact founding year awaits official verification, local chronicles and folklore trace its brewing techniques to the Ming and Qing dynasties, linking it to the historic 'Bishan Winery.' Legend has it that during the Qianlong era, a Wang family winery at the foot of Bishan produced exquisite liquor from local glutinous rice and spring water, renowned for its rich aroma. Through wars and changing times, the winery saw ups and downs, but the ancient methods were passed down. In the mid-20th century, it merged into a local state-owned distillery, and 'Bishan Pai' was officially registered, becoming a celebrated Hubei liquor. The brand carries the agricultural and poetic traditions of the Jingchu region, blending the unique 'earthen pit fermentation and slow fire distillation' techniques of eastern Hubei, reflecting the philosophy of 'co-brewing by heaven and man.' Bishan Pai is not just a beverage; it is a living memory of Hubei's regional culture, connecting ancient and modern poetic liquor culture.
“Bishan Fine Brew, Poetry and Wine in Harmony”
Signature Products
Crafted from premium glutinous sorghum with traditional solid-state fermentation, this liquor boasts a mellow body and a long, lingering finish. (80-150 RMB/500ml)
Aged for years in clay jars, this smooth and supple liquor features a prominent aged aroma, ideal for banquets and collection. (200-400 RMB/500ml)
Made from rice with a small-starter method, this clear and bright liquor is sweet and refreshing on the palate, perfect for daily meals. (30-60 RMB/500ml)
Stores & Addresses
Located in: Hubei（湖北）
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Cultural Note
Bishan Pai's brewing technique inherits the traditional solid-state fermentation of eastern Hubei, using local glutinous sorghum and rice, supplemented by mountain spring water, through processes of starter-making, fermentation, distillation, and aging. The craft emphasizes 'low-temperature fermentation and slow fermentation,' resulting in a style that combines strong and light aroma characteristics. Culturally, the brand connects with Li Bai's poetic imagery of 'Bishan,' embodying the fusion of liquor, landscape, and poetic culture, serving as a living fossil of Jingchu drinking customs.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Bishan Pai founded?
Bishan Pai was founded in null, originating in Hubei, Hubei, primarily in the Liquor & Spirits field.
What is the signature product of Bishan Pai?
Its signature product is Bishan Yuanjiang (Original Brew). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: