Changle Street
Time-Honored BrandChangle Street · Hunan · Founded
Changle Street, a thousand-year-old wine town in Hunan, carries forward the rich liquor culture of the Xiang River region through time-honored brewing techniques.
Brand Story
Located in Hunan, Changle Street's winemaking history dates back to the Song Dynasty (960-1279 AD). Blessed with clear waters from a tributary of the Xiang River, this area has been an ideal place for brewing since ancient times. During the Ming and Qing dynasties (1368-1912 AD), the street was lined with distilleries and bustling with merchants, and its rice wine and grain wine were renowned far and wide. Legend has it that during the Qianlong reign of the Qing Dynasty (1736-1795 AD), local brewers perfected their craft by adopting the 'triple-steaming and triple-fermenting' method, which produced a mellow and sweet wine, making it a celebrated local specialty. In the Republic of China era (1912-1949 AD), the wine industry of Changle Street continued to thrive, with distilleries adhering to ancient methods and craftsmanship. Although no official founding year is recorded, Changle Street, as a symbol of wine culture, embodies the brewing wisdom and life memories of the Hunan people. Its wine customs and rituals are integral to festivals and weddings, forming an important part of regional culture. Today, Changle Street's wine industry innovates while preserving tradition, continuing the millennium-old legacy and showcasing the cultural depth of a time-honored Chinese brand.
“[待核]”
Signature Products
Made from glutinous rice and fermented using ancient methods, this wine is sweet and smooth with a rich rice aroma. (50-120 RMB per bottle)
Crafted from high-quality rice through solid-state fermentation, this wine is clear, mellow, and refreshing. (80-200 RMB per bottle)
Aged for years in cellars, this wine boasts a rich bouquet and a long, lingering finish, making it an excellent choice for banquets. (150-300 RMB per bottle)
Stores & Addresses
Located in: Hunan（湖南）
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Cultural Note
The brewing techniques of Changle Street are primarily traditional and handcrafted, involving steps such as soaking rice, steaming, mixing with starter culture, fermentation, and distillation, with an emphasis on the harmony of 'water, grain, starter, and skill.' These techniques are closely tied to local customs, such as the 'Kai Niang Festival' (Opening Brew Festival), reflecting the fusion of Hunan's agrarian culture and wine culture. The craft is passed down through a master-apprentice system, valuing hands-on experience and oral instruction, making it an important carrier of local intangible cultural heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Changle Street founded?
Changle Street was founded in null, originating in Hunan, Hunan, primarily in the Liquor & Spirits field.
What is the signature product of Changle Street?
Its signature product is Changle Rice Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: