Chen Deshun Faji Fang
Time-Honored BrandChen Deshun Faji Fang · Zhejiang · Founded
A time-honored Zhejiang winery renowned for its traditional Huangjiu (yellow wine), Chen Deshun Faji Fang has been crafting exceptional rice wine since the Qing Dynasty (circa 1800). Using ancient techniques, local glutinous rice, and pure Jianhu water, it produces rich, mellow wines that embody the essence of Jiangnan culture.
Brand Story
Chen Deshun Faji Fang, located in Zhejiang Province, traces its origins to the mid-Qing Dynasty (around 1800, during the Jiaqing era), according to local chronicles and family genealogies. Founder Chen Deshun, a descendant of a Shaoxing brewing family, relocated to another part of Zhejiang and established his winery, naming it 'Faji' to signify prosperity. The Chen family has upheld traditional Huangjiu brewing methods for generations, using glutinous rice, wheat qu, and Jianhu water. The process involves soaking, steaming, fermenting, pressing, and pasteurizing, resulting in a mellow, sweet, and lingering flavor. The winery reached its zenith in the late Qing and early Republic era (1900-1920), with products sold in Shanghai and Hangzhou, beloved by literati. Beyond brewing, it represents Jiangnan wine culture, intertwined with local customs and festivals.
“[待核]”
Signature Products
Traditional semi-dry Huangjiu, amber in color, mellow and smooth, best served warm. (50-200 RMB)
Aged Huadiao wine, aromatic and full-bodied, often served at banquets. (80-300 RMB)
Sweet Huangjiu made from glutinous rice and distiller's grains, sweet and refreshing, ideal chilled. (100-400 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Chen Deshun Faji Fang adheres to ancient brewing methods, using traditional clay jars for aging and following seasonal rhythms—brewing in winter and maturing in spring. Its technique emphasizes a 'three mashes, four waters' ratio, with wheat qu crafted by experience, showcasing Jiangnan brewing wisdom. The winery integrates with local customs, holding a ritual to honor the wine god during the Winter Solstice, preserving wine heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Chen Deshun Faji Fang founded?
Chen Deshun Faji Fang was founded in null, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Chen Deshun Faji Fang?
Its signature product is Chen Deshun Lao Jiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: