Da Fugui
Time-Honored BrandDa Fugui · Shanghai · Founded
Da Fugui is a time-honored Shanghai liquor brand renowned for its traditional brewing techniques and distinctive flavors, embodying the culinary heritage of Shanghai's Haipai culture.
Brand Story
Da Fugui Distillery traces its origins to Shanghai in the late Qing Dynasty and early Republic of China (around 1900), when the city's opening as a commercial port brought prosperity and a thriving tavern scene. According to legend, the founder, whose name is yet to be verified, established a small brewery in the old city's Nanshi district, naming it 'Da Fugui' (meaning 'great wealth and honor') to reflect the common people's aspirations for a better life. The brewery specialized in producing huangjiu (yellow rice wine) and baijiu (white liquor), using traditional methods and carefully selected ingredients such as glutinous rice and wheat from the Jiangnan region. The resulting wines were mellow and sweet, quickly winning the hearts of local residents. During the Republican era, Da Fugui grew into one of Shanghai's most renowned liquor establishments, supplying not only the local market but also the neighboring provinces of Jiangsu and Zhejiang. The brand witnessed the rise of Shanghai's modern industry and commerce, and its brewing techniques are deeply intertwined with the culinary culture of the Jiangnan water towns, making it an integral part of Haipai culture. Despite wars and social changes, Da Fugui has endured to this day, standing as a representative of Shanghai's time-honored brands and reflecting the city's historical evolution and the changing lives of its people.
“[待核]”
Signature Products
A strong-flavored baijiu made from sorghum and wheat, known for its rich cellar aroma and mellow, sweet taste. A classic product of the brand. (50-100 RMB per bottle)
A semi-dry yellow rice wine made from glutinous rice, with a full body and a gentle, warming mouthfeel, ideal for accompanying meals. (30-80 RMB per bottle)
A specialty fruit wine infused with osmanthus flowers, offering a delicate fragrance and a sweet yet not cloying taste. (40-90 RMB per bottle)
Stores & Addresses
Located in: Shanghai（上海）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Da Fugui adheres to traditional solid-state fermentation and pottery jar aging techniques, with a strong emphasis on ingredient quality and the brewing environment. The brewing process strictly follows the solar terms, employing ancient methods such as handmade koji (starter culture) and low-temperature fermentation, preserving the essence of Jiangnan liquor culture. The brand is closely tied to Shanghai's local dining customs, such as pairing huangjiu with hairy crabs, exemplifying the inclusive and eclectic nature of Haipai cuisine.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Da Fugui founded?
Da Fugui was founded in null, originating in Shanghai, Shanghai, primarily in the Liquor & Spirits field.
What is the signature product of Da Fugui?
Its signature product is Da Fugui Tequ. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: