Danxi
Time-Honored BrandDanxi · Zhejiang · Founded
Danxi, a time-honored Chinese brand from Zhejiang, carries forward the wellness culture of Zhu Danxi, a renowned Yuan Dynasty physician. With traditional yellow rice wine brewing techniques, it embodies the heritage of Chinese time-honored brands.
Brand Story
Danxi takes its name from Zhu Danxi (1281-1358), a celebrated physician of the Yuan Dynasty, whose hometown, Chian Town in Yiwu, Zhejiang, was historically known as Danxi. Zhu advocated the theory of 'nourishing yin and reducing fire,' which profoundly influenced local dietary culture. To honor his memory, his descendants and villagers brewed yellow rice wine with glutinous rice and medicinal ingredients, creating a unique flavor. During the Ming and Qing dynasties, the brewing industry flourished in Yiwu, and Danxi wineries gradually expanded, producing mellow wines with a lingering finish. In modern times, Danxi has preserved ancient methods while integrating modern technology, becoming a representative of Zhejiang's wine culture. The brand's story carries Zhu Danxi's medical wisdom and the brewing traditions of the Jiangnan water towns, reflecting the philosophy of 'medicine and food share the same origin'—a living heritage of regional culture and historical memory.
“Danxi heritage, wellness in every sip.”
Signature Products
Made with red yeast as the saccharifying and fermenting agent, this wine has an orange-red hue, a mellow taste, and health benefits. (50-200 RMB)
A traditional semi-dry yellow wine with a rich aroma and sweet, smooth taste, ideal for serving warm with meals. (30-150 RMB)
Aged for years, this full-bodied wine offers complex flavors, making it a premium choice for connoisseurs. (80-300 RMB)
Stores & Addresses
Located in: Zhejiang（浙江）
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Cultural Note
Danxi's brewing technique follows ancient methods, using high-quality glutinous rice with wheat or red yeast as saccharifying agents. The process includes soaking, steaming, fermenting, pressing, and heating the wine, spanning several months. It emphasizes precise temperature and humidity control, embodying the philosophy of 'harmony between heaven and humanity.' Zhu Danxi's medical principle of 'yin-yang balance' is also integrated into brewing, highlighting the wine's mild nature and health benefits when consumed in moderation. This craft is a microcosm of traditional brewing culture in central Zhejiang, holding historical and scientific value.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Danxi founded?
Danxi was founded in null, originating in Zhejiang, Zhejiang, primarily in the Liquor & Spirits field.
What is the signature product of Danxi?
Its signature product is Danxi Hongqu Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: