Diyi Xiboliya
Time-Honored BrandDiyi Xiboliya · Shanghai · Founded
A time-honored Shanghai brand renowned for its fusion of Russian-style pastries and local Haipai culture. Founded in the early 20th century, it has become a symbol of the city's culinary heritage, blending Eastern and Western flavors.
Brand Story
Diyi Xiboliya, originating in Shanghai, derives its name from Siberia, evoking the vastness of the region and carrying the memory of Shanghai's modern culinary fusion. Historical records suggest its establishment dates back to the early 20th century (approximately 1900-1920, during the late Qing to early Republic era), a period when Shanghai, after opening its port, welcomed Russian émigrés and European immigrants who brought Western pastry-making skills. The brand is known for its Russian-style bread and cakes, adapted to local tastes, and gradually became a representative of Shanghai's Western pastries. Although the exact founding year is not officially verified, its historical trajectory is closely intertwined with Shanghai's urban development, witnessing the city's commercial prosperity and multicultural exchange. Key figures in its history remain unverified, but the brand name itself is a cultural symbol, representing a culinary journey across Europe and Asia.
“[待核]”
Signature Products
A traditional Russian bread with a crusty exterior and soft interior, rich in wheat aroma, carrying a century-old craft. (20-50 RMB)
A Haipai-style cream cake with a delicate texture, sweet but not cloying, offering a classic nostalgic flavor. (50-150 RMB)
Crisp butter cookies with a subtle milky aroma, perfect with tea, inheriting Russian baking traditions. (30-80 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
The brand's techniques originate from Russian baking, blended with local Shanghai flavors to create a unique Haipai pastry style. It adheres to traditional handmade methods, emphasizing ingredients and baking precision, reflecting the fusion of Chinese and Western culinary cultures. Its craft coexists with urban memory, serving as an important sample for studying modern Shanghai's food history.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Diyi Xiboliya founded?
Diyi Xiboliya was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Diyi Xiboliya?
Its signature product is Russian Rye Bread (Lieba). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: