Emei
Time-Honored BrandEmei · Beijing · Founded
Emei is a time-honored Beijing liquor brand with roots tracing back to the Qing Dynasty. Known for its traditional brewing techniques and authentic Beijing flavor, it has been a beloved choice for daily drinking and festive banquets for generations.
Brand Story
Emei liquor originated in Beijing, with a history dating back to the mid-to-late Qing Dynasty (around the 18th century). Historical records indicate that distilleries were concentrated near Qianmen and Dashilan, where Emei was founded. Though the founder's name is lost to history, it is said the brewing technique was derived from Shanxi's Fenjiu process and adapted to the northern climate. Using sorghum and barley, Emei employs traditional methods such as ground vat fermentation and slow-fire distillation, producing a clear, mellow spirit that quickly gained popularity. By the late Qing and early Republic era, Emei had become a staple in Beijing households and at festive gatherings, standing alongside other famous brands like Tongrentang as part of the capital's commercial culture. The name 'Emei' may reference Mount Emei in Sichuan, symbolizing elegance and refinement, though the exact connection remains unknown. Emei's rise and fall reflect the evolution of Beijing's traditional liquor industry, and its craft, though not officially listed as intangible heritage, is still remembered by many old Beijingers.
“[待核]”
Signature Products
A traditional light-aroma baijiu made from sorghum, with a crisp taste and a lingering finish.
A baijiu-based infusion with flowers, fruits, and herbs, offering a unique flavor ideal for pairing with meals.
Stores & Addresses
Located in: Beijing（北京）
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Cultural Note
Emei liquor uses traditional solid-state fermentation, emphasizing 'qu as the bone, water as the blood,' with careful control of temperature and time. Its technique is closely tied to Beijing's climate and water quality, embodying the typical characteristics of northern baijiu. Though not officially recognized as intangible heritage, its craft holds folkloric value as a representative of old Beijing's drinking culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Emei founded?
Emei was founded in null, originating in Beijing, Beijing, primarily in the Liquor & Spirits field.
What is the signature product of Emei?
Its signature product is Emei Baijiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: