Guihua
Time-Honored BrandGuihua · Heilongjiang · Founded
Guihua is a renowned liquor brand from Heilongjiang, known for its traditional brewing techniques and distinctive flavor. With a rich history dating back to the Qing Dynasty, it embodies the boldness and warmth of the region, often featured in festive gatherings and banquets.
Brand Story
The Guihua liquor brand originates from Heilongjiang, with a history tracing back to the Qing Dynasty. Historical records indicate that local brewing techniques had already taken shape during the Qianlong reign (1736-1795), with numerous folk breweries scattered across the region. At its inception, the brand utilized high-quality local sorghum and mountain spring water, employing traditional solid-state fermentation to produce a distinctive northern-style baijiu. In the early 20th century, with the growth of national industry, the Guihua distillery expanded and became a well-known regional brand. Its brewing skills have been passed down through generations, integrating the wisdom of northern ethnic minorities to create a unique flavor. Culturally, Guihua liquor embodies the boldness and hospitality of the people of Heilongjiang, often appearing at festivals and banquets, symbolizing harvest and reunion. Although the exact founding year is uncertain, the brand's historical lineage is clear, reflecting the heritage spirit of a time-honored Chinese brand.
Signature Products
Brewed with traditional techniques, this classic product features a rich cellar aroma and a mellow taste. (50-100 RMB)
Made from selected ingredients and fermented over a long period, this liquor offers a balanced body and a lingering finish. (80-150 RMB)
Aged for years, this elegant liquor is ideal for collection and savoring. (150-300 RMB)
Stores & Addresses
Located in: Heilongjiang（黑龙江）
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Cultural Note
The brewing technique of Guihua liquor follows ancient methods, including starter-making, fermentation, distillation, and aging, emphasizing the harmony of nature and time. It highlights the characteristics of northern brewing culture, focusing on the purity of ingredients and the rigor of craftsmanship. The brand is committed to preserving this intangible cultural heritage while ensuring consistent product quality through modern quality management systems.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Guihua founded?
Guihua was founded in null, originating in Heilongjiang, Heilongjiang, primarily in the Liquor & Spirits field.
What is the signature product of Guihua?
Its signature product is Guihua Laojiao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: