Huangshanghuang
Time-Honored BrandHuangshanghuang · Guangdong · Founded 1940
Huangshanghuang, a time-honored Cantonese cured meat brand from Guangdong, is renowned for its lap cheong (Chinese sausage). Since 1940, it has carried forward the rich flavors and artisanal craftsmanship of traditional Cantonese cuisine, becoming a beloved symbol of festive dining and culinary heritage.
Brand Story
Founded in Guangzhou in the 1940s during the War of Resistance, Huangshanghuang emerged from the resilient local food culture. The Xie family, recognizing the deep roots of Cantonese cured meats in Lingnan, opened a workshop around 1940. They crafted sausages using traditional hand-marinating and natural sun-drying methods, quickly earning a loyal following. The name 'Huangshanghuang' (meaning 'emperor of emperors') reflects the brand's pursuit of royal quality and people's aspirations for a better life. After the public-private partnership in 1956, the brand was integrated into a state-owned food enterprise, preserving its techniques and becoming a representative of Guangzhou's cured meats. With reform and opening-up, Huangshanghuang revived its heritage brand, adhering to the standards of premium ingredients, balanced fat-to-lean ratio, and rich wine aroma. Its products now reach global markets, embodying the cultural memory of Cantonese family reunions and serving as a vital symbol of Lingnan cuisine.
“Huangshanghuang, the Family of Cured Meats”
Signature Products
Balanced fat-to-lean ratio, mellow wine aroma, and a sweet-savory taste—a classic of Cantonese sausages. (30-80 RMB/500g)
Made with lap cheong and salted egg yolk, shaped like a cup, steamed to a rich, savory finish—a traditional Cantonese dim sum. (20-50 RMB/piece)
Selected pork belly, marinated and air-dried to a golden hue with intense cured aroma; ideal for stir-frying or steaming. (40-70 RMB/500g)
Stores & Addresses
Located in: Guangdong（广东）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Huangshanghuang's cured meat-making follows traditional Cantonese processes, including meat selection, cutting, marinating, casing filling, tying, and air-drying. The craft emphasizes 'three parts sun, seven parts wind,' leveraging Lingnan's dry autumn and winter climate for natural air-drying, resulting in rich, mellow flavors. The balance of wine aroma and sweetness reflects Cantonese culinary preferences for sweet and savory tastes, embodying the fusion of regional climate and food culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huangshanghuang founded?
Huangshanghuang was founded in 1940, originating in Guangdong, Guangdong, primarily in the Other field.
What is the signature product of Huangshanghuang?
Its signature product is Huangshanghuang Lap Cheong (Cantonese Sausage). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: