Huishang Guli
Time-Honored BrandHuishang Guli · Anhui · Founded
Huishang Guli, rooted in the legacy of the Huizhou merchants, embodies the spirit of integrity, learning, and innovation. Through Huizhou cuisine, tea, and ink sticks, it showcases the timeless charm of a commercial dynasty that once dominated China for centuries.
Brand Story
Huishang Guli traces its origins to the Ming and Qing dynasties, when Huizhou merchants, also known as Xin'an merchants, rose to prominence. Emerging in the Southern Song and flourishing in the Ming-Qing period, they dominated the business world for hundreds of years. Known for their integrity and scholarly pursuits, they spread across the nation, giving rise to the saying, 'No town is complete without a Huizhou merchant.' The brand seeks to revive and preserve this cultural heritage, leveraging local treasures like Huizhou cuisine, tea, ink sticks, and She inkstones. While no single founder is recorded, the brand draws on the deep historical roots of Huizhou, including the legacy of Wang Daokun, a Ming scholar and merchant whose work 'Taihan Ji' documented merchant philosophy. Huishang Guli is more than a brand; it is a vessel for the merchant spirit, emphasizing honesty, unity, innovation, and social responsibility.
Signature Products
Made from fresh mandarin fish, traditionally fermented to develop a pungent aroma yet delicate flavor. A signature Huizhou dish. (88-128 RMB per serving)
Grown in the Huangshan Scenic Area, these leaves are slightly curled like sparrow tongues, green with a hint of yellow, offering a mellow, sweet taste and orchid-like fragrance. (150-500 RMB per 500g)
Crafted from pine soot and oil soot through rigorous pounding, these ink sticks produce a glossy, durable black ink, praised as 'like lacquer on paper, lasting ten thousand years.' (50-300 RMB per stick)
Stores & Addresses
Located in: Anhui（安徽）
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Cultural Note
Huishang Guli embodies the Huizhou merchant culture, centered on 'merchants with scholarly grace,' valuing honest business and education. Huizhou cuisine is renowned for its mastery of heat and seasoning, Huizhou tea for its quality and craftsmanship, and Huizhou ink and She inkstones for their exquisite artistry. Through its offerings, the brand spreads the unique commercial wisdom and humanistic spirit of Huizhou.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Huishang Guli founded?
Huishang Guli was founded in null, originating in Anhui, Anhui, primarily in the Other field.
What is the signature product of Huishang Guli?
Its signature product is Stinky Mandarin Fish (Chou Gui Yu). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: