Jimo Laojiu
Time-Honored BrandJimo Laojiu · Qingdao · Founded
Jimo Laojiu, originating from Jimo, Shandong, is a millennium-old exemplar of Chinese yellow wine. Crafted from glutinous millet using ancient methods, it boasts a rich, mellow flavor and a long, smooth finish. Known as the 'liquid cake' for its nutritional value, it embodies the essence of Qilu culture and maritime heritage.
Brand Story
The history of Jimo Laojiu dates back to 722 BC, when brewing traditions first emerged in the Jimo region. According to the Jimo County Annals, the wine gained prominence during the Song Dynasty and flourished in the Ming and Qing dynasties, becoming an essential offering in local rituals and festivals. Its brewing technique reached its zenith in the Qing Dynasty, guided by the principles of 'selecting the finest millet, timing the starter, using pure spring water, employing quality pottery, and mastering the fire.' During the Republic of China era, Jimo Laojiu was exported far and wide, establishing itself as a representative of northern yellow wine. After the founding of New China, the Jimo Laojiu Distillery was established, preserving ancient methods while integrating modern technology, revitalizing this traditional liquor. More than a beverage, Jimo Laojiu is a vessel of Qilu culture and maritime civilization, carrying the nostalgia and memories of the people of Jimo.
“Jimo Laojiu, a thousand-year legacy, renowned for its rich aroma worldwide.”
Signature Products
Brewed from glutinous millet using traditional techniques, this wine features a full body, sweet taste, and a lingering finish. (50-150 RMB per bottle)
Aged for ten years, this wine offers a rich aroma and a softer, smoother palate, ideal for tasting and collecting. (200-500 RMB per bottle)
Elegantly packaged with a selection of aged wines, this gift set is perfect for presenting to friends and family, showcasing cultural heritage. (300-800 RMB per box)
Stores & Addresses
Located in: Qingdao（青岛）
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Cultural Note
The brewing technique of Jimo Laojiu is listed as an Intangible Cultural Heritage of Shandong Province. It follows the 'Six Ancient Methods,' strictly adhering to seasonal rhythms. Using glutinous millet, aged wheat starter, and Laoshan spring water, the wine undergoes a year-long process of gelatinization, saccharification, fermentation, and pressing. The resulting liquid is amber, crystal clear, and highly nutritious, earning it the nickname 'liquid cake.'
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jimo Laojiu founded?
Jimo Laojiu was founded in null, originating in Qingdao, Qingdao, primarily in the Liquor & Spirits field.
What is the signature product of Jimo Laojiu?
Its signature product is Jimo Laojiu Classic. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: