Jinjiu
Time-Honored BrandJinjiu · Tianjin · Founded 1952
Jinjiu is a signature baijiu (Chinese liquor) from Tianjin, embodying the city's rich drinking culture. Crafted with traditional techniques and local ingredients, it offers a distinctive flavor that captures the essence of Tianjin's culinary heritage.
Brand Story
The history of Jinjiu dates back to the Ming and Qing dynasties, when Tianjin, as a major commercial hub in northern China, saw a flourishing liquor industry. By the mid-Qing era, numerous distilleries in Tianjin used local sorghum and wheat, combined with canal water, to produce robust baijiu. During the Republic period, the industry expanded further. After the founding of the People's Republic, Tianjin consolidated its brewing resources and established the state-owned Tianjin Brewery in 1952, which later evolved into the Jinjiu Group. Adhering to ancient methods while integrating modern technology, Jinjiu has become a representative of Tianjin's liquor culture. Its brewing technique, passed down from veteran Tianjin distillers, emphasizes pit management and fermentation control, resulting in a style characterized by rich cellar aroma, mellow sweetness, and a clean finish. More than a beverage, Jinjiu is a vessel of Tianjin's urban memory, witnessing the rise and fall of modern industry and commerce, and reflecting the bold and open-hearted character of Tianjin people.
“Jinjiu, the Taste of Tianjin”
Signature Products
The entry-level offering in the Jinjiu range, with a smooth and balanced taste, ideal for daily consumption. (50-100 RMB)
Selected aged liquor with a pronounced cellar aroma and elegant packaging, perfect for banquets. (150-300 RMB)
A premium commemorative edition with extended aging, offering a silky texture and collectible value. (500-1000 RMB)
Stores & Addresses
Located in: Tianjin（天津）
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Cultural Note
Jinjiu's brewing technique integrates the traditions of northern baijiu, employing solid-state fermentation and continuous grain feeding, with emphasis on the 'old five steamer' method and the microbial environment of the fermentation pits. Its flavor profile is closely tied to Tianjin's regional culture, embodying the inclusive and eclectic nature of Tianjin's culinary traditions.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Jinjiu founded?
Jinjiu was founded in 1952, originating in Tianjin, Tianjin, primarily in the Liquor & Spirits field.
What is the signature product of Jinjiu?
Its signature product is Jinjiu Classic. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: