Juancheng Pai
Time-Honored BrandJuancheng Pai · Sichuan · Founded
Juancheng Pai is a renowned brand of Pixian Douban (fermented broad bean paste) from Sichuan, celebrated for its traditional craftsmanship and distinctive flavor. As a key representative of Sichuan cuisine culture, it has been a staple in kitchens for over a century, adding depth and authenticity to classic dishes.
Brand Story
Originating in Pixian (now Pidu District, Chengdu), the history of Juancheng Pai dates back to the Xianfeng era of the Qing Dynasty (1853 AD), when local workshops began producing douban. The Chen family, pioneers in the area, established a sauce garden using local broad beans, chili peppers, and well water. Through sun-drying and dew-exposure, they crafted a paste with a bright red hue and rich, savory aroma. During the Republic of China period (1912-1949), production scaled up, and the 'Juancheng' trademark was registered in the 1980s, becoming iconic for Pixian Douban. Beyond home cooking, it is the soul of classic dishes like Twice-Cooked Pork and Mapo Tofu. The craft, passed down through generations, embodies Sichuan's love for bold flavors and has propelled Sichuan cuisine onto the global stage.
Signature Products
Reddish-brown in color, rich in sauce aroma, and mellow in spiciness. An essential seasoning for Sichuan dishes. (15-30 RMB/500g)
Bright red oil, fresh and spicy taste, ideal for cold dishes and dipping. (10-20 RMB/500g)
Portable small packaging, convenient for travel, ready to eat. (8-15 RMB/200g)
Stores & Addresses
Located in: Sichuan（四川）
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Cultural Note
Juancheng Pai Douban employs the traditional 'turning, sun-drying, and dew-exposing' process, requiring over a year of aging. This technique is listed in the Sichuan Provincial Intangible Cultural Heritage, making it a vital carrier of Sichuan culinary culture. The brand insists on using local broad beans and chili peppers, preserving a century-old tradition of sauce-making that reflects the region's respect for nature and pursuit of perfection.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Juancheng Pai founded?
Juancheng Pai was founded in null, originating in Sichuan, Sichuan, primarily in the Other field.
What is the signature product of Juancheng Pai?
Its signature product is Juancheng Pai Pixian Douban (Premium). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: