Laodafang
Time-Honored BrandLaodafang · Shanghai · Founded 1851
Laodafang, a century-old time-honored brand from Shanghai, is renowned for its Suzhou-style pastries, especially the savory mooncakes with flaky crust and juicy pork filling. Established in 1851, it remains a beloved local favorite, especially during the Mid-Autumn Festival.
Brand Story
Founded in 1851 during the Qing Dynasty's Xianfeng era by a merchant surnamed Chen from Anhui, Laodafang started as 'Chendafang' and later changed to 'Laodafang'. It gained fame for its Suzhou-style pastries, particularly the savory mooncakes, known for their flaky layers and succulent filling. During the Republic era, Laodafang opened its flagship store on Nanjing Road, becoming a renowned pastry shop in Shanghai. After the public-private partnership in 1956, it was integrated into the state system but preserved its traditional techniques. Following the reform and opening-up, Laodafang revived its heritage brand and continues to pass on its classic recipes. Its history mirrors Shanghai's modern commercial development and embodies the essence of Haipai (Shanghai-style) culinary culture.
Signature Products
Flaky crust with a firm, juicy pork filling, baked fresh on-site. A must-have during the Mid-Autumn Festival, often drawing long queues. (5-8 RMB each)
A traditional Suzhou-style pastry shaped like a sock sole, with a savory-sweet and crispy texture. (20-30 RMB per box)
Rich almond flavor with a crumbly, melt-in-your-mouth texture, loved by all ages. (25-35 RMB per box)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Laodafang adheres to traditional Suzhou-style pastry techniques, such as hand-made flaky dough and charcoal baking, emphasizing the natural flavors of ingredients. Its craftsmanship has been listed as an Intangible Cultural Heritage of Shanghai, making it a living fossil of Jiangnan (south of the Yangtze River) pastry culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Laodafang founded?
Laodafang was founded in 1851, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Laodafang?
Its signature product is Savory Mooncake (Xianrou Yuebing). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: