Lao Xiangcun
Time-Honored BrandLao Xiangcun · Shanxi · Founded 1900
Lao Xiangcun is a century-old Shanxi pastry brand, renowned for its traditional Jin-style pastries. Since 1900, it has preserved authentic recipes and handcrafted techniques, offering a taste of Shanxi's rich culinary heritage.
Brand Story
Founded around 1900 in Taiyuan by the Wang brothers from Jinzhong, Shanxi, Lao Xiangcun began as a small pastry shop with a front store and back workshop. Known for its quality ingredients and meticulous craftsmanship, it quickly became a local favorite. During the Republican era, the brand innovated by blending northern and southern flavors while staying true to traditional Jin-style techniques. After 1949, it underwent public-private partnership, preserving its legacy. Lao Xiangcun embodies the spirit of Shanxi merchants—integrity and excellence—and stands as a symbol of Shanxi's traditional pastry culture.
“[待核]”
Signature Products
Crispy crust with soft, sweet filling, not greasy. Handmade traditionally, a must-have for Mid-Autumn Festival. (20-80 RMB/box)
Golden color, crispy yet tender, sweet with rich sesame aroma. A classic Shanxi snack. (15-50 RMB/bag)
Crispy outside, soft and sweet inside. A festive classic in central Shanxi. (10-30 RMB/jin)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Lao Xiangcun adheres to traditional handmade methods, with pastry-making techniques known for strict ingredient selection, unique recipes, and precise heat control. Specializing in Jin-style mooncakes and Taigu cakes, the process emphasizes the balance of flour, oil, and sugar, using traditional oven baking to achieve a crispy, soft, fragrant, and sweet texture. This craft carries a century of Shanxi's food culture and is a vital part of Shanxi merchant culinary heritage.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Lao Xiangcun founded?
Lao Xiangcun was founded in 1900, originating in Shanxi, Shanxi, primarily in the Other field.
What is the signature product of Lao Xiangcun?
Its signature product is Jin-style Mooncake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: