Linchuan
Time-Honored BrandLinchuan · Jiangxi · Founded
Linchuan liquor from Jiangxi, crafted with a millennium-old brewing heritage, embodies the cultural legacy of the 'Land of Scholars'. Its rich, mellow flavor reflects the region's literary tradition and natural bounty, offering a taste of authentic Ganpo craftsmanship.
Brand Story
Linchuan, historically known as Linru, was established as a county in 96 AD during the Eastern Han Dynasty. Renowned as the 'Land of Scholars', it boasts a rich cultural heritage. The tradition of brewing here dates back to ancient times, flourishing by the Tang and Song dynasties. During the Xining period (1068-1077 AD) of the Northern Song, Linchuan's liquor tax revenue ranked among the highest in the nation, a testament to its thriving brewing industry. Legend has it that Wang Anshi, the famed Northern Song statesman and writer from Linchuan, fondly recalled his hometown's liquor even in his later years, composing poetry in its praise. Made from premium local rice and the clear waters of the Fu River, Linchuan liquor follows ancient methods, resulting in a full-bodied, lingering taste. In the Ming and Qing dynasties, numerous breweries flourished, with 'Linchuan Daqu' being particularly celebrated, attracting scholars and literati who gathered over drinks, leaving behind many anecdotes. In modern times, the industry has evolved, yet the traditional brewing techniques have been passed down through generations, preserving the unique 'continuous grain addition and mixed steaming-distillation' process, making it a living testament to the liquor culture of eastern Jiangxi.
“[待核]”
Signature Products
A strong-aroma baijiu made from premium sorghum and wheat. It features a rich cellar fragrance and a sweet, smooth entry, representing the signature style of Linchuan liquor. (50-100 RMB)
Crafted from selected grains using traditional techniques, this liquor is full-bodied with a long, lingering finish. It was once a local tribute to the imperial court. (100-300 RMB)
A low-to-medium alcohol baijiu with a soft, mellow taste, ideal for daily consumption. Its name pays homage to Linchuan's scholarly heritage. (30-60 RMB)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
The brewing art of Linchuan liquor integrates the region's unique natural environment and cultural traditions. Employing the ancient methods of 'continuous grain addition and mixed steaming-distillation', it uses medium-high temperature Daqu as the saccharifying and fermenting agent, followed by solid-state fermentation, slow distillation, and prolonged aging. The liquor's character complements Linchuan's 'scholar culture', embodying the regional essence of 'harmony between literature and liquor'.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Linchuan founded?
Linchuan was founded in null, originating in Jiangxi, Jiangxi, primarily in the Liquor & Spirits field.
What is the signature product of Linchuan?
Its signature product is Linchuan Daqu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: