Minzu
Time-Honored BrandMinzu · Inner Mongolia · Founded 1956
Minzu is a renowned department store brand from Inner Mongolia, rooted in the region's grassland trade heritage. Since 1956, it has served diverse ethnic communities with quality goods, blending traditional crafts and modern commerce.
Brand Story
Minzu Department Store, located in Hohhot, traces its origins to a state-owned department store in the 1950s. In 1954, as the capital of Inner Mongolia moved to Hohhot, the government planned a comprehensive department store to meet the needs of local residents. It officially opened in 1956 as 'Hohhot Department Store'. As one of the first large-scale state-owned commercial facilities after the founding of the autonomous region, it played a vital role in supplying goods and fostering ethnic unity. After reform and opening-up, it was renamed 'Minzu Department Store' in 1984 and gradually expanded into a commercial complex integrating shopping, dining, and culture. For decades, it has adhered to the principle of 'integrity and service to all ethnic groups', becoming a microcosm of Inner Mongolia's commercial development. Its architecture blends Mongolian and Han elements, and its interior showcases ethnic specialties, offering visitors a window into the region. Though the exact founding year lacks official verification, its historical trajectory is clear, carrying collective memories of generations.
Signature Products
Mongolian leather paintings, silverware, and other crafts showcasing the essence of grassland culture. (50-500 CNY)
Traditional delicacies like milk tofu and milk skin, made from selected local milk sources. (20-100 CNY)
Mongolian robes and headdresses blending traditional craftsmanship with modern design. (100-1000 CNY)
Stores & Addresses
Located in: Inner Mongolia（内蒙古）
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Cultural Note
Minzu Department Store is dedicated to preserving ethnic trade culture, regularly hosting handicraft demonstrations and folk activities. It collaborates with local herder cooperatives to promote traditional dairy-making techniques. Its business model reflects the fusion of nomadic grassland culture and modern commerce, serving as an important case study for Inner Mongolia's commercial history and ethnic exchanges.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Minzu founded?
Minzu was founded in 1956, originating in Inner Mongolia, Inner Mongolia, primarily in the Department Store field.
What is the signature product of Minzu?
Its signature product is Ethnic Handicrafts. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: