Mu Guiying
Time-Honored BrandMu Guiying · Jiangsu · Founded
Originating from Jiangsu, the Mu Guiying brand carries forward traditional pastry-making techniques. Though its founding year remains unverified, it embodies local memories and cultural heritage.
Brand Story
The Mu Guiying brand hails from Jiangsu, named after the renowned female general of the Northern Song Dynasty, symbolizing resilience and prowess. It is said to have been established by a local pastry-making family, though the exact year is lost to history. According to local chronicles, during the Qing Dynasty (1644-1912), Jiangsu already had a tradition of making crisp pastries and glutinous rice cakes. The brand likely evolved from these roots. Known for handmade craftsmanship and carefully selected ingredients, its pastries blend the flavors of Jiangnan, becoming staples in festivals, weddings, and other folk celebrations. Mu Guiying is not just food; it is a carrier of local culture, reflecting the wisdom and aesthetics of the Jiangnan people. Despite lacking an official founding year, its influence persists, shining brightly in the realm of China's time-honored brands.
Signature Products
Crisp exterior with a sweet filling, crafted using traditional techniques. A classic choice for Jiangnan tea time. (10-30 RMB/box)
Made with glutinous rice flour and osmanthus flowers, soft and chewy with a delicate floral aroma. A seasonal autumn delight. (15-40 RMB/box)
Symbolizing victory and success, beautifully shaped, often served at exams, business openings, and other celebratory occasions. (20-50 RMB/box)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
The Mu Guiying brand preserves Jiangnan pastry-making techniques, adhering to traditional methods like hand-kneading dough and steaming over wood fire to retain authentic flavors. Its products are closely tied to local customs: Dingsheng Cake is popular during exam season, while Osmanthus Cake accompanies moon-viewing at Mid-Autumn Festival. The brand emphasizes sourcing ingredients from their origin, using glutinous rice from the Taihu Lake basin and fresh osmanthus flowers, reflecting respect for nature. Mastery of heat and timing ensures pastries are soft yet firm, sweet but not cloying.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Mu Guiying founded?
Mu Guiying was founded in null, originating in Jiangsu, Jiangsu, primarily in the Other field.
What is the signature product of Mu Guiying?
Its signature product is Mu Guiying Crispy Pastry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: