Nanjing
Time-Honored BrandNanjing · Jiangsu · Founded
Nanjing, a time-honored brand from the ancient capital of six dynasties, is renowned for its traditional pastries and snacks, embodying the rich culinary heritage of Jiangnan. With a history steeped in culture, it offers authentic flavors that have delighted locals and visitors alike for generations.
Brand Story
Nanjing, once known as Jinling, has been the political, economic, and cultural center of Jiangnan since the Six Dynasties. In 1368, the Ming Dynasty established its capital here, spurring prosperity and culinary innovation. Historical records show that during the Ming and Qing dynasties, the Confucius Temple area was dotted with snack stalls, famous for pastries and tea treats. By the late Qing and early Republic era, renowned shops like Ma Xiangxing (founded 1845, known for halal cuisine) and Han Fuxing (founded 1866, specializing in pressed duck) emerged, passed down through generations. After 1949, these brands underwent public-private partnership, preserving their craft. Today, Nanjing's time-honored brands are cultural icons, offering delicacies like salted duck and duck-oil sesame cakes, beloved by residents and tourists, reflecting the city's inclusive food culture.
“[待核]”
Signature Products
Tender white meat with a savory, slightly salty taste; a signature Nanjing dish. (30-80 RMB per duck)
Crispy, flaky layers with rich duck oil aroma; a traditional breakfast item. (2-5 RMB each)
Soft, sweet, and fragrant with osmanthus flowers; a classic Jinling dessert. (5-10 RMB per bowl)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Nanjing's time-honored techniques rely on traditional handcrafting, such as the meticulous process of making salted duck—curing, air-drying, and braising—with careful attention to heat and spices. This craft blends the delicacy of Jiangnan water towns with the grandeur of the ancient capital, showcasing Nanjing's respect for ingredients and dedication to flavor.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Nanjing founded?
Nanjing was founded in null, originating in Jiangsu, Jiangsu, primarily in the Other field.
What is the signature product of Nanjing?
Its signature product is Salted Duck. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: