Qinyou
Time-Honored BrandQinyou · Jiangsu · Founded
Qinyou is a traditional brand from Gaoyou, Jiangsu, renowned for its high-quality duck eggs. Rooted in the water-town culture of the region, it carries forward a culinary heritage that dates back to the Qin Dynasty, offering delicacies that embody the essence of Jiangnan cuisine.
Brand Story
Qinyou, originating from Gaoyou in Jiangsu Province, derives its name from the ancient Qin Dynasty, when a postal station (you) was established here. Located in the Lixiahe Plain, Gaoyou is blessed with abundant waterways and rich produce, particularly known for its duck farming and egg processing. Since the Song Dynasty, Gaoyou duck eggs were tributes to the imperial court, and by the Ming and Qing dynasties, they had gained nationwide fame. Qinyou carries on this tradition, specializing in salted duck eggs and preserved eggs (pidan), with techniques passed down through generations. Historical records show that in the Qing Dynasty, Gaoyou duck eggs were transported to the capital and became a delicacy in the imperial palace. Although Qinyou's exact founding year is unknown, its craftsmanship is deeply intertwined with Gaoyou's local culture, reflecting the wisdom and diligence of the water-town people. The name 'Qinyou' pays homage to history while highlighting regional identity, making it a symbol of Gaoyou's culinary heritage.
Signature Products
Tender egg whites with rich, creamy, and grainy yolks, perfectly salted for a savory taste. Ideal as a side dish. (2-5 RMB per egg)
Crystal-clear egg whites with distinct pine-branch patterns, smooth and silky texture, and a unique flavor. (3-6 RMB per egg)
A Gaoyou specialty, these rare double-yolk eggs are nutritious and symbolize good fortune. (8-15 RMB per egg)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Qinyou's craft of salting duck eggs involves selecting local Ma duck eggs and curing them with yellow mud, salt, and plant ash, with meticulous attention to time and temperature. This technique embodies the agricultural traditions and dietary customs of Gaoyou's water towns and is an integral part of Huaiyang cuisine. The salting technique has been inscribed on the intangible cultural heritage list, underscoring the commitment to preserving traditional craftsmanship.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Qinyou founded?
Qinyou was founded in null, originating in Jiangsu, Jiangsu, primarily in the Other field.
What is the signature product of Qinyou?
Its signature product is Gaoyou Salted Duck Eggs. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: