Quxiang
Time-Honored BrandQuxiang · Guangdong · Founded
Quxiang, a time-honored Cantonese pastry brand from Guangdong, is renowned for its traditional dim sum and pastries. With a legacy dating back to the late Qing Dynasty, it embodies the essence of Lingnan culinary culture, offering delicacies like Chicken Biscuits and Wife Cakes that blend exquisite craftsmanship with authentic flavors.
Brand Story
Quxiang traces its origins to Guangdong, with its predecessor dating back to the late Qing Dynasty (around the late 19th century). During that era, the Xiguan area of Guangzhou bustled with commerce and pastry shops. The founder, whose name awaits verification, started by crafting traditional Cantonese pastries, earning a local reputation through exceptional skill and unique recipes. The brand name 'Quxiang' means 'where flavor meets aroma,' reflecting a dedication to quality and taste. By the early 20th century, Quxiang had become a well-known pastry shop in Guangzhou, supplying not only local customers but also exporting to Hong Kong, Macau, and Southeast Asia by water. During the War of Resistance against Japan, Quxiang temporarily closed, but it resumed operations after the war, preserving its traditional techniques to this day. Culturally, Quxiang is not just a representative of Cantonese pastries but also a vital carrier of Guangfu food culture, witnessing the evolution of Guangzhou's commerce and folk customs.
Signature Products
Savory-sweet and crispy, filled with cured meat and fermented bean curd. A classic Quxiang savory treat. (20-40 RMB/box)
Thin crust with a thick filling of winter melon paste, sweet but not cloying. A traditional Cantonese pastry. (15-30 RMB/box)
Made primarily from almond flour, these are crumbly, fragrant, and melt in the mouth. A Lingnan specialty. (25-50 RMB/box)
Stores & Addresses
Located in: Guangdong（广东）
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Cultural Note
Quxiang adheres to traditional handmade techniques. For instance, Chicken Biscuits require multiple steps, including curing the frozen meat, preparing the filling, and baking, with careful attention to heat and proportions. This craftsmanship embodies the precision and pragmatism of Guangfu cuisine, showcasing the essence of Lingnan pastry culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Quxiang founded?
Quxiang was founded in null, originating in Guangdong, Guangdong, primarily in the Other field.
What is the signature product of Quxiang?
Its signature product is Chicken Biscuits (Ji Zai Bing). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: