Santai
Time-Honored BrandSantai · Xinjiang · Founded 1958
Santai Wine, originating from Xinjiang, has been crafting traditional Baijiu since 1958, inheriting centuries-old brewing techniques from the Qing Dynasty. As a representative of Xinjiang's white liquor culture, it embodies the region's rich heritage and the spirit of craftsmanship.
Brand Story
Santai Wine traces its roots to the Qianlong era of the Qing Dynasty (1736-1795), when Santai Town in Jimsar County, Xinjiang, flourished as a key hub on the ancient Silk Road. The bustling trade brought prosperity, and local brewing industry emerged. By the Guangxu period (1875-1908), several distilleries operated in the area, using Tianshan snowmelt water, sorghum, and wheat to produce liquor through traditional solid-state fermentation. The resulting spirit was clear, crisp, and refreshing, winning favor among traveling merchants. During the Republic era, Santai's brewing industry expanded, establishing 'Santai Shaojiu' as a renowned local brand. After the founding of New China, the Santai Distillery was formally established in 1958, consolidating local resources while preserving traditional methods and gradually incorporating modern technology. Today, Santai Wine stands as a living testament to Xinjiang's brewing history, witnessing the region's multicultural exchanges and Silk Road prosperity. Its techniques, passed down through generations, reflect the unwavering pursuit of quality by the people of Xinjiang.
“[待核]”
Signature Products
Crafted from premium sorghum and fermented in traditional aged pits, this liquor boasts a mellow body, rich cellar aroma, and a long, lingering finish. (50-200 RMB)
Made from multiple grains, this spirit offers a sweet, clean, and smooth taste with a soft entry, perfect for everyday enjoyment. (30-100 RMB)
A classic strong-aroma Baijiu with harmonious fragrance and a clean aftertaste, commonly served at local banquets. (20-80 RMB)
Stores & Addresses
Located in: Xinjiang（新疆）
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Cultural Note
The traditional brewing techniques of Santai Wine encompass starter-making, fermentation, distillation, and aging, utilizing mud-pit solid-state fermentation and Tianshan snowmelt water. The precise ingredient ratios and process parameters are orally transmitted by master craftsmen. The resulting spirit embodies both the boldness and finesse characteristic of northwestern Chinese Baijiu, showcasing Xinjiang's regional identity and artisan spirit.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Santai founded?
Santai was founded in 1958, originating in Xinjiang, Xinjiang, primarily in the Liquor & Spirits field.
What is the signature product of Santai?
Its signature product is Santai Laojiao. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: