Shanghai Fashion Store
Time-Honored BrandShanghai Fashion Store · Shanghai · Founded 1956
Shanghai Fashion Store, a time-honored brand in China, has been a trendsetter since 1956. Located on bustling East Nanjing Road, it blends traditional Shanghainese tailoring with modern style, offering custom qipao, suits, and more. A cultural icon preserving the essence of Shanghai's fashion heritage.
Brand Story
Shanghai Fashion Store, situated on the bustling East Nanjing Road, traces its origins to early 20th-century tailor shops. In the 1920s, Shanghai was the fashion capital of the Far East, with a thriving garment industry. In 1956, during the wave of public-private partnership, several private clothing stores merged to form Shanghai Fashion Store. As a state-owned department store, it quickly became the city's fashion barometer, witnessing shifts from the Zhongshan suit (Mao suit) to bell-bottoms and international trends. The store gathered master tailors renowned for their handcrafted, custom-made garments. During the planned economy era, it was one of the few places to buy clothing with ration coupons; after reform and opening-up, it pioneered the introduction of international brands. More than a shopping destination, it is a custodian of Shanghai-style dress culture, carrying the memories of generations. Its building, a protected historical landmark, reflects the blend of Chinese and Western aesthetics.
“Fashion starts here”
Signature Products
Handcrafted custom qipao, showcasing the elegance of Eastern women. Fine fabrics and tailored fit. Price range: 500-5000 RMB.
Classic Zhongshan suit, exquisite craftsmanship, embodying solemnity and the spirit of the era. Suitable for formal occasions. Price range: 300-2000 RMB.
Selected fabrics, custom-tailored to individual measurements, blending international cuts with local craftsmanship, exuding business elegance. Price range: 800-8000 RMB.
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Shanghai Fashion Store upholds the culture of Shanghai-style dress, merging Chinese and Western tailoring techniques with a focus on handcrafted details. Its custom service preserves the traditional art of measuring and cutting, while embracing modern fashion elements. The store regularly hosts exhibitions on dress culture, promotes traditional garments like the qipao, and participates in intangible cultural heritage protection projects, dedicated to the living heritage of dress culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shanghai Fashion Store founded?
Shanghai Fashion Store was founded in 1956, originating in Shanghai, Shanghai, primarily in the Department Store field.
What is the signature product of Shanghai Fashion Store?
Its signature product is Qipao (Cheongsam). See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: