Shuangqian
Time-Honored BrandShuangqian · Shanghai · Founded
Shuangqian, a time-honored brand from Shanghai, is renowned for its integrity and traditional craftsmanship. Though its exact founding year remains unverified, it has been active in Shanghai's commercial scene since the late Qing Dynasty, offering quality snacks and preserved foods beloved by locals.
Brand Story
Originating in Shanghai, the name Shuangqian symbolizes 'double completeness,' reflecting the founders' wish for prosperous business and customer satisfaction. While no official founding date exists, local chronicles and industry records indicate that Shuangqian was active in Shanghai's business circles during the late Qing and early Republic periods, dealing primarily in groceries and specialty foods. The founder, whose name is yet to be confirmed, adhered to the principle of 'genuine goods at fair prices, honest with all customers,' gradually building a solid reputation. In the first half of the 20th century, Shuangqian operated a shop in Shanghai's old city, where its products, known for carefully selected ingredients and meticulous preparation, won great popularity. During the War of Resistance against Japan, the business was forced to close, but it resumed operations after the war. Following the founding of the People's Republic of China, Shuangqian underwent public-private partnership and continued to pass on its traditional techniques. Culturally, Shuangqian bears witness to the evolution of modern Shanghai commerce and embodies the pragmatic and trustworthy spirit of Shanghai-style culture. Despite limited historical records, Shuangqian remains a cherished brand memory for local residents.
Signature Products
Traditional handmade pastries such as mung bean cakes and cloud slices, with a delicate texture and sweet but not cloying taste. (10-50 RMB)
Fresh vegetables pickled using traditional methods, crisp and appetizing. (5-30 RMB)
Sunflower seeds, peanuts, and other roasted snacks, precisely roasted to a fragrant and crispy perfection. (10-60 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Shuangqian exemplifies the craftsmanship spirit of Shanghai's traditional food industry. Its production techniques follow ancient methods, emphasizing the natural flavors of ingredients. Over years of operation, Shuangqian developed unique standards for ingredient selection and processing, which have been passed down through master-apprentice relationships. The brand's cultural value lies in its role as a carrier of urban memory, reflecting the dietary customs and consumer culture of Shanghai residents.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Shuangqian founded?
Shuangqian was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Shuangqian?
Its signature product is Shuangqian Pastries. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: