Weishan Lake
Time-Honored BrandWeishan Lake · Shandong · Founded
Weishan Lake is a time-honored Chinese brand originating from the shores of Weishan Lake in Shandong Province, renowned for its lake-fresh delicacies that carry on the culinary heritage of the Qilu region. With a history awaiting official verification, the brand embodies the authentic flavors and traditions of the lake area.
Brand Story
Weishan Lake, located in Jining, Shandong, is named after the ancient sage Weizi and has long been a vital waterway for grain transport, fostering a thriving fishing industry. During the Ming and Qing dynasties (1368-1912), local fishermen preserved their catch through salting and curing, developing distinctive flavors. In the mid-20th century, local food factories began large-scale production, blending traditional techniques with modern methods, and gradually established the 'Weishan Lake' brand. The name directly reflects the lake, carrying deep emotional ties to the local community. Products like salted duck eggs and lake fish have become representatives of Qilu cuisine. Though the founding year is not officially confirmed, the brand leverages the natural bounty of Weishan Lake, continuing centuries-old fishing and culinary traditions with distinct regional cultural significance.
“Weishan Lake, the Finest Lake Flavors”
Signature Products
Made from free-range duck eggs from the lake area, cured using traditional clay method. The yolks are rich, oily, and sandy, with a savory and appetizing taste. (2-5 RMB per egg)
Made from lake crucian carp, fermented with rice wine. The bones are soft, the meat tender, and the flavor rich and mellow. (15-30 RMB per pack)
Made from fresh lotus leaves harvested from Weishan Lake, processed through fixing and rolling. It offers a refreshing and cleansing taste, characteristic of the lake region. (20-50 RMB per tin)
Stores & Addresses
Located in: Shandong（山东）
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Cultural Note
The craftsmanship of Weishan Lake brand stems from generations of lake-area fishermen, including salting, fermenting with grains, and lotus leaf tea making. The core lies in utilizing the high-quality water and produce of Weishan Lake, adhering to natural ingredients and manual processes. For instance, salted duck eggs require over 45 days of clay curing, and fermented fish undergoes slow low-temperature fermentation. These techniques reflect the wisdom of living in harmony with nature and making the most of resources, serving as a living heritage of the water-town culinary culture in southern Shandong.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Weishan Lake founded?
Weishan Lake was founded in null, originating in Shandong, Shandong, primarily in the Other field.
What is the signature product of Weishan Lake?
Its signature product is Weishan Lake Salted Duck Eggs. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: