Xiankelai
Time-Honored BrandXiankelai · Jiangxi · Founded
Xiankelai, a time-honored brand from Jiangxi, is renowned for its traditional craftsmanship and distinctive flavors, carrying the cultural memory of the region. With a history dating back to the Qing Dynasty, it offers classic delicacies like crispy pastries, osmanthus cakes, and soy-sauced duck, embodying the essence of Jiangxi cuisine.
Brand Story
Xiankelai traces its origins to Jiangxi Province, with its predecessor believed to have been established around 1800 during the Jiaqing period of the Qing Dynasty. The founder, whose name awaits verification, opened a small workshop specializing in local pastries, gaining a reputation for quality ingredients and unique taste. Through generations, Xiankelai has adhered to handmade production, blending techniques from north and south to create a distinctive style. In the early 20th century, the brand was officially named 'Xiankelai,' meaning 'immortal guests arrive, feeling at home,' symbolizing hospitality and becoming a representative of Jiangxi's culinary culture. Its products, beloved by locals, were also used as festive gifts, reflecting the folk customs and craftsmanship of the Ganpo region.
“Xiankelai, savor the millennium of Jiangxi flavor”
Signature Products
Crispy exterior with sweet filling, made using traditional hand-laminated dough technique. A classic gift choice. (20-50 RMB/box)
Made with glutinous rice and osmanthus flowers, soft and chewy with a delicate floral aroma, featuring a Jiangnan style. (15-30 RMB/box)
Selected local Shelduck, marinated through multiple processes, glossy red in color, savory and slightly salty. (40-80 RMB/piece)
Stores & Addresses
Located in: Jiangxi（江西）
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Cultural Note
Xiankelai upholds traditional handmade techniques, insisting on premium ingredients and rigorous processes. Its craftsmanship integrates Jiangxi's local food culture, embodying the 'salty, fragrant, fresh, and spicy' characteristics of Gan cuisine. The brand values both heritage and innovation, incorporating modern hygiene standards while preserving ancient methods. Its production techniques have been listed in the intangible cultural heritage inventory (pending verification), making it a cultural symbol of the region.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiankelai founded?
Xiankelai was founded in null, originating in Jiangxi, Jiangxi, primarily in the Other field.
What is the signature product of Xiankelai?
Its signature product is Xiankelai Crispy Pastry. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: