Xiaogan Rice Wine
Time-Honored BrandXiaogan Rice Wine · Hubei · Founded
Xiaogan Rice Wine, a traditional liquor from Hubei Province, is brewed from glutinous rice, offering a sweet and refreshing taste. With a history spanning over a thousand years, it embodies the region's profound filial piety culture and remains a beloved part of local customs.
Brand Story
Originating in Xiaogan City, Hubei Province, Xiaogan Rice Wine traces its roots back to the Song Dynasty (960-1279 AD). The name 'Xiaogan' means 'moving heaven through filial piety,' inspired by the legendary Dong Yong, a local filial son who sold himself to bury his father. Moved by his devotion, the Seven Fairy Maiden presented him with celestial rice wine, and the brewing technique spread among the people. During the Ming and Qing dynasties (1368-1912), it became a local tribute, brewed in every household during festivals. In modern times, numerous workshops emerged, with the 'Xiaogan' brand being the most renowned. The craft, passed down through generations, combines premium local glutinous rice with traditional starter culture, creating a distinctive flavor. More than a beverage, it is essential for hospitality and ancestral rites, reflecting the deep integration of filial piety and culinary culture.
“Xiaogan Rice Wine, sweetening every home.”
Signature Products
Classic sweet rice wine with a clear body and rich rice aroma, offering a mellow and gentle sweetness. (10-30 RMB per bottle)
Infused with osmanthus flowers, this variant blends floral and wine aromas for a refreshingly sweet taste. (15-40 RMB per bottle)
A fermented rice mash with grains, ready to eat or use in cooking, featuring a soft, slightly sweet and tangy flavor. (8-20 RMB per bowl)
Stores & Addresses
Located in: Hubei（湖北）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Crafted from premium local glutinous rice, Xiaogan Rice Wine undergoes soaking, steaming, mixing with traditional starter, and fermentation, without preservatives. The process emphasizes 'brewed in winter, matured in summer,' with strict temperature and humidity control. Rich in amino acids and vitamins, it aids digestion and invigorates the spleen. In Xiaogan, it is a must-have at weddings and birthday feasts, serving as a tasteful embodiment of filial culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiaogan Rice Wine founded?
Xiaogan Rice Wine was founded in null, originating in Hubei, Hubei, primarily in the Liquor & Spirits field.
What is the signature product of Xiaogan Rice Wine?
Its signature product is Original Xiaogan Rice Wine. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: