Xiexingzheng
Time-Honored BrandXiexingzheng · Fujian · Founded
A time-honored brand from Fujian, Xiexingzheng is renowned for its traditional craftsmanship and commitment to integrity. Its history, though not officially verified, is believed to date back to the mid-Qing Dynasty (around the 1800s). The brand offers traditional pastries, sauces, and teas, embodying the essence of Min (Fujian) merchant culture.
Brand Story
Xiexingzheng, originating from Fujian, derives its name from the ideals of 'harmony and prosperity, and righteous business practices.' Although its founding year lacks official verification, local historical records and oral accounts trace its roots to the mid-to-late Qing Dynasty, around the 1800s. During that period, Fujian's coastal trade flourished, and Xiexingzheng emerged, dealing in local specialties. Built on a foundation of honesty, it gradually earned a reputation among the townsfolk. The founder, whose surname is yet to be confirmed, was skilled in commerce and upheld the principle of 'genuine quality and fair pricing,' allowing the brand to survive turbulent times. By the Republic of China era, Xiexingzheng had grown into a well-known local firm. Its cultural significance lies in being not just a commercial entity but a microcosm of traditional Fujian business ethics, witnessing the evolution of modern Fujian's private economy. However, due to wars and changing times, some historical materials have been lost, and the specific lineage and key figures' stories require further research.
“Harmony and prosperity, righteous business.”
Signature Products
Handmade using ancient methods, these pastries are crisp and soft, sweet but not cloying, carrying local flavors. (20-80 RMB/box)
Made from local ingredients and fermented using traditional techniques, these sauces are rich in aroma and enhance Fujian dishes. (15-50 RMB/bottle)
Selected from high-mountain tea leaves in Fujian, carefully roasted, with a clear liquor and a sweet, mellow aftertaste. (100-300 RMB/jin)
Stores & Addresses
Located in: Fujian（福建）
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Cultural Note
Xiexingzheng adheres to traditional handcraft techniques, emphasizing the natural flavors of ingredients. Its production processes follow ancient methods; for instance, pastries undergo over ten steps including kneading, rolling, and baking. The brand stresses 'genuine goods at fair prices,' reflecting the integrity culture of Fujian merchants. Skills are passed down through a master-apprentice system, with core recipes and techniques kept secret, though specific details and lineage are yet to be verified.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xiexingzheng founded?
Xiexingzheng was founded in null, originating in Fujian, Fujian, primarily in the Other field.
What is the signature product of Xiexingzheng?
Its signature product is Traditional Pastries. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: