Xinghuacun
Time-Honored BrandXinghuacun · Shanxi · Founded
Xinghuacun Fenjiu, a quintessential example of Chinese light-aroma baijiu, boasts a millennium-long brewing heritage and profound cultural significance. Originating from Shanxi, this time-honored brand has been celebrated since the Northern Qi dynasty and continues to embody the essence of Chinese liquor culture.
Brand Story
The brewing history of Xinghuacun dates back to the Northern and Southern Dynasties (6th century AD). According to the Book of Northern Qi, Emperor Wucheng of Northern Qi praised Fenqing wine in Ye (modern-day Anyang, Henan), indicating that Xinghuacun's brewing was already renowned. During the Tang Dynasty (7th-10th century), the brewing industry flourished further, and the poet Du Mu's famous line 'May I ask where the tavern is? The shepherd boy points to Xinghuacun' brought it widespread fame. In the Ming and Qing dynasties (14th-19th century), the brewing techniques matured, forming the distinctive light-aroma style. In modern times, Xinghuacun Fenjiu won the Grand Prize at the 1915 Panama-Pacific International Exposition, gaining international acclaim. After the founding of the People's Republic of China, the Xinghuacun Fenjiu Distillery became a state-owned enterprise, preserving ancient methods while innovating. Xinghuacun is not only a symbol of Chinese liquor culture but also a carrier of profound historical memory, with its brewing techniques passed down through generations, making it a shining pearl among China's time-honored brands.
Signature Products
A premium light-aroma baijiu with a pure body, elegant fragrance, and long-lasting finish. (300-800 RMB)
A classic light-aroma baijiu with a mellow taste and sweet, smooth entry, ideal for daily consumption. (100-300 RMB)
An affordable everyday liquor with a pure light aroma and excellent value, beloved by consumers. (50-100 RMB)
Stores & Addresses
Located in: Shanxi（山西）
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Cultural Note
Xinghuacun Fenjiu employs the traditional techniques of ground vat fermentation and double steaming with secondary clarification. Using sorghum as the raw material and daqu (a traditional fermentation starter) as the saccharifying and fermenting agent, the brewing process is lengthy, resulting in a clear, transparent liquor with a pure and elegant aroma. Its brewing techniques have been inscribed on the National Intangible Cultural Heritage list, embodying the essence of Chinese baijiu culture.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinghuacun founded?
Xinghuacun was founded in null, originating in Shanxi, Shanxi, primarily in the Liquor & Spirits field.
What is the signature product of Xinghuacun?
Its signature product is Qinghua Fenjiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: