Xinli
Time-Honored BrandXinli · Liaoning · Founded 1800
Xinli, a time-honored brand from Liaoning, is renowned for its integrity and traditional craftsmanship. Though its exact founding year is debated, its story embodies local commercial culture, offering traditional pastries and pickled vegetables made with time-honored techniques.
Brand Story
Xinli, a time-honored brand from Liaoning, derives its name from the Chinese virtues of 'integrity' (xin) and 'benefit to the people' (li). According to local chronicles and oral history, Xinli originated in the mid-to-late Qing Dynasty (around 1800 AD), founded by a merchant named Wang in Fengtian (now Shenyang). Initially a grocery store, it later became famous for its pastries and pickled vegetables. Adhering to the family motto 'profit through integrity,' Wang emphasized quality and fair dealing, gradually earning the trust of the community. During the late Qing and early Republic period, Xinli expanded its business, introducing goods from north and south, and became a well-known local firm. During the Japanese occupation, Xinli upheld national integrity, refusing to cooperate with Japanese merchants, and despite suppression, managed to survive. After the founding of the People's Republic of China, Xinli underwent public-private partnership and later became state-owned, preserving its craftsmanship. Today, despite modern commercial challenges, Xinli maintains traditional handmade techniques, and its pastry and pickled vegetable making skills are listed as municipal intangible cultural heritage, making it a microcosm of Liaoning's commercial culture.
“Integrity in heritage, benefit to the people”
Signature Products
Traditional sponge cake, soft and fluffy with rich egg aroma, baked using ancient methods. (20-40 yuan/jin)
Made from local vegetables, pickled in traditional jars, salty, fresh, crisp, and tender, perfect as a side dish. (15-30 yuan/bottle)
A gift box of Beijing-style pastries, including eight traditional treats such as jujube paste cookies and pepper-salt cakes. (50-80 yuan/box)
Stores & Addresses
Located in: Liaoning（辽宁）
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Cultural Note
Xinli's craftsmanship has been passed down for over a century, adhering to handmade methods. Its pastries and pickled vegetables follow strict traditional processes, such as baking 'caozi cake' over wood fire and sun-drying pickles overnight. These techniques preserve traditional flavors and carry local dietary cultural memory. The brand's emphasis on 'xin' (integrity) reflects the core value of honesty in Chinese commercial culture, offering valuable insight into the modern commercial history of Liaoning.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xinli founded?
Xinli was founded in 1800, originating in Liaoning, Liaoning, primarily in the Other field.
What is the signature product of Xinli?
Its signature product is Xinli Caozi Cake. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: