Xuehua
Time-Honored BrandXuehua · Liaoning · Founded 1964
Xuehua Beer, a time-honored brand from Liaoning, is renowned for its crisp and refreshing taste. Originating from Shenyang, it carries the industrial memory of Northeast China and has become a beloved national brand.
Brand Story
Xuehua Beer traces its roots to Shenyang, Liaoning, with a history dating back to the mid-20th century. In 1957, the Shenyang Brewery was formed through the merger of several small workshops under the public-private partnership policy, becoming a key beer producer in Northeast China. In 1964, the brewery successfully developed the 'Xuehua' (Snowflake) brand, named to symbolize 'purity like snow, freshness like flowers.' It quickly gained popularity in the Northeast. After the reform and opening-up, Xuehua Beer became a well-known brand across Liaoning and the whole country, thanks to its consistent quality and affordable price. In 1993, China Resources acquired the Shenyang Brewery, marking the beginning of Xuehua's national expansion. More than just a beverage, Xuehua Beer has witnessed the rise, decline, and transformation of Liaoning's old industrial base, carrying the collective memories of generations. Its brewing process combines tradition and innovation, using high-quality barley and pure water, fermented at low temperatures to achieve a crisp and smooth taste.
“Brave the World, Accompanied by Xuehua”
Signature Products
Classic style with rich malt aroma and refreshing taste, ideal for daily meals. (5-10 RMB/bottle)
Crafted with pure draft technology, unpasteurized to preserve fresh flavor, offering a purer taste. (8-15 RMB/bottle)
Designed for outdoor scenes, light-bodied with low bitterness, easy to drink. (6-12 RMB/bottle)
Stores & Addresses
Located in: Liaoning（辽宁）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
Xuehua Beer's brewing technique inherits traditional beer craftsmanship, integrated with modern temperature-controlled fermentation. It features selected two-row barley and deep groundwater, processed through mashing, fermentation, and filtration to ensure a clear, transparent body with fine, persistent foam. The brand emphasizes quality stability while incorporating the hearty culture of Northeast China, making it a national brand for everyday consumption.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Xuehua founded?
Xuehua was founded in 1964, originating in Liaoning, Liaoning, primarily in the Liquor & Spirits field.
What is the signature product of Xuehua?
Its signature product is Xuehua Original Malt. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: