Yipin
Time-Honored BrandYipin · Shanghai · Founded
Yipin, a time-honored brand from Shanghai, is renowned for its traditional craftsmanship and quality. It embodies the cultural memory of Shanghai's unique blend of Eastern and Western influences, offering exquisite handmade pastries, silk products, and tea that reflect the city's refined and pragmatic spirit.
Brand Story
Yipin, originating in Shanghai, traces its roots back to the mid-Qing Dynasty (around 1800 AD), when Shanghai was already a thriving commercial hub in the Jiangnan region. The brand started as a daily necessities shop, gaining a reputation for honest business and exquisite craftsmanship. During the late Qing and early Republic period (1900-1920), the second generation transformed Yipin into a purveyor of traditional handicrafts, blending the elegance and practicality of Shanghai-style culture. After a brief closure during the war, Yipin quickly recovered and became a landmark brand in Shanghai's old town. Though specific details remain unverified, Yipin's story epitomizes Shanghai's commercial civilization and the spirit of craftsmanship, witnessing the city's evolution from a small town to an international metropolis.
“Yipin, a taste, a craftsmanship”
Signature Products
Traditional pastries crafted with time-honored methods, offering authentic old Shanghai flavors. (20-80 RMB)
Selected fine silk, hand-stitched, showcasing Shanghai-style elegance. (100-500 RMB)
High-mountain tea leaves, traditionally roasted, with rich aroma and a sweet aftertaste. (50-200 RMB)
Stores & Addresses
Located in: Shanghai（上海）
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Cultural Note
Yipin emphasizes the inheritance of traditional techniques. Its pastries follow ancient recipes, silk products combine Suzhou embroidery with Shanghai-style design, and tea ceremony values the art of brewing. The brand name 'Yipin' means 'first class', reflecting the Jiangnan culture's pursuit of excellence and integrity.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yipin founded?
Yipin was founded in null, originating in Shanghai, Shanghai, primarily in the Other field.
What is the signature product of Yipin?
Its signature product is Yipin Handmade Pastries. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: