Yisheng
Time-Honored BrandYisheng · Jiangsu · Founded
A century-old winery from Nantong, Jiangsu, Yisheng crafts traditional huangjiu (yellow wine) using time-honored techniques, embodying the culture of the Jianghai plain.
Brand Story
Yisheng Winery traces its origins to Nantong, Jiangsu, with a history dating back to the Guangxu era of the Qing Dynasty (1875-1908). According to local chronicles, local brewers utilized the high-quality water where the Yangtze River meets the Yellow Sea, combined with the region's distinctive glutinous rice and wheat starter, to create a uniquely flavored huangjiu. Initially named 'Yishou' (meaning nourishing longevity), the winery was later renamed 'Yisheng', signifying 'nurturing harmony with nature and continuous vitality'. During the late Qing and early Republic periods, Yisheng wine was presented to the imperial court as a local specialty and sold widely in Shanghai, becoming a cultural icon of the Jianghai plain. Adhering to the ancient method of 'brewing in winter and maturing in spring', the winery has passed down its craft through generations, blending the gentleness of the Jiangnan water towns with the boldness of the coastal region. Although the exact founding year is difficult to confirm due to lost historical records, Yisheng, as a time-honored Chinese brand, carries the deep affection of Nantong people for their land and heritage.
“Nurturing harmony with nature, thriving endlessly”
Signature Products
Made from glutinous rice and wheat starter through traditional techniques, this yellow wine has a mellow taste and a lingering finish. (50-200 RMB)
Aged for years in cellars, this amber-colored wine boasts a rich aroma, perfect for banquets. (200-500 RMB)
A type of 'jiafan' wine, named for the floral and bird patterns painted on the jars, with a sweet flavor, often used in cooking or as a table wine. (80-300 RMB)
Stores & Addresses
Located in: Jiangsu（江苏）
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Cultural Note
Yisheng's brewing technique follows ancient methods, including soaking rice, steaming, fermenting, pressing, and pasteurizing, emphasizing the natural rhythm of 'brewing in winter and maturing in spring'. The starter is made from local wheat, and fermentation relies on the ambient microbial community, creating a distinctive flavor. The winery values harmony with the Jianghai wetland ecosystem, using unpolluted water sources, reflecting the wisdom of traditional brewing coexisting with nature.
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Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Yisheng founded?
Yisheng was founded in null, originating in Jiangsu, Jiangsu, primarily in the Liquor & Spirits field.
What is the signature product of Yisheng?
Its signature product is Yisheng Huangjiu. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: