Zhenzhu Hong
Time-Honored BrandZhenzhu Hong · Guangdong · Founded
Zhenzhu Hong is a traditional Hakka rice baijiu from Guangdong, known for its original pulp aging and intangible heritage brewing techniques. It embodies the taste of Hakka nostalgia and carries a rich cultural legacy.
Brand Story
Originating in Meizhou, Guangdong, Zhenzhu Hong's history dates back to the Ming Dynasty (1368-1644). Hakka ancestors crafted a unique brewing process using glutinous rice and local water, climate, and soil. During the Qing Dynasty (1644-1912), it became an essential wine for festivals and rituals, earning the nickname 'Hakka Niangjiu'. In the mid-20th century, modern techniques were introduced, but the brand adhered to original pulp aging and ancient methods. The name 'Zhenzhu Hong' (Pearl Red) reflects the crystal-clear, pearl-like color of the wine and its mellow, sweet aftertaste. More than a beverage, it symbolizes Hakka hospitality and heritage, embodying the hardworking and tradition-respecting spirit of the Hakka people.
“Zhenzhu Hong, the taste of Hakka nostalgia”
Signature Products
Made from glutinous rice through traditional brewing, this wine has a rich body and strong rice aroma, ideal for aging and collection. (100-300 RMB)
Aged for years, this wine is smooth and lingering, perfect for banquets and gifts. (200-500 RMB)
A sweet huangjiu with a bright red color and rich nutrition, often used in Hakka postpartum meals and cooking. (50-150 RMB)
Stores & Addresses
Located in: Guangdong（广东）
Store details are being expanded. Find this brand’s stores and counters on the map below:
Find stores on Amap ↗Shop Online
Official flagship stores / search entries (CPS placements). Replace the links with your own affiliate PID to earn commission with zero inventory.
Cultural Note
The brewing follows ancient methods like 'three steamings and three sun-dryings' and 'original jar aging', using clay jars for natural fermentation. The starter is made from local herbs, showcasing the Hakka ancestors' wisdom in microbiology. Culturally, Zhenzhu Hong is tied to Hakka customs, such as 'daughter's wine' at weddings and 'full moon wine' for newborns, making it a vital carrier of Hakka culture.
Related Brands
Frequently Asked Questions
What is a "China Time-Honored Brand" (中华老字号)?
A China Time-Honored Brand is a designation by China’s Ministry of Commerce for brands with a long history that inherit products, craftsmanship or services across generations and have operated continuously to the present.
When was Zhenzhu Hong founded?
Zhenzhu Hong was founded in null, originating in Guangdong, Guangdong, primarily in the Liquor & Spirits field.
What is the signature product of Zhenzhu Hong?
Its signature product is Zhenzhu Hong Original Pulp. See the "Signature / Buy Online" section on this page for more products and shopping links.
Where can I find the official list of China Time-Honored Brands?
You can log into the MOFCOM "China Time-Honored Brand Information Management System", or browse this site’s brand directory — we have profiled 1,451 time-honored brands.
Sources / References
Brand fundamentals (founding year, heritage level, recognition batch) follow official sources such as the MOFCOM time-honored brand list. Story and encyclopedia: